SEASONAL CRM & BANNERS
CLIENT:
Rakuten Kobo is one of the world’s largest online ebook sellers with prominence in global markets, particularly in countries such as Holland, Italy, Taiwan, and of course, Canada.
Challenge: I was responsible for crafting CTR-boosting messaging for various thematic sections of the website such as True Crime, Romance, Horror along with seasonal sales.
Results:
CRM campaigns resulted in an average open rate of 18%.
PAID SOCIAL ADS
A bit of astro lingo was needed to make these ads move.
