CLIENT:
Mackenzie Investments is one of Canada's leading mutual fund investment firms with over $140B in assets and 14 distinct investment teams, servicing primarily IIROC Advisors with a High Net Worth (HNW) clientele. The firm operates under the watch of the OSC, (Ontario Securities Commission) a regulatory agency which administers and enforces securities legislation in Ontario.
SOCIAL MEDIA - SPONSORSHIP, CONTESTING & COMMUNITY
Mackenzie Investments is a major sponsor of select Olympic athletes such as Georgia Simmerling (formerly Team Canada Ski Cross), downhill skier Manny Osbourne-Paradis, Team Canada's National Alpine Ski Team, as well as the Mackenzie Tour - PGA Tour Canada. Both were subject to various seasonal contesting campaigns on social media.
B2B - PAID SOCIAL CREATIVE DIRECTION AND CAMPAIGN REPORTING
SRI FUND & THE RISE OF ELECTRIC VEHICLES
A new Mackenzie fund based on electric, solar, and wind power presented its self as an opportunity to test an environmentally conscience Facebook audience with relevant video content.
PRECISION: ADVISOR FACING WEB TOOL - SOCIAL MEDIA AWARENESS CAMPAIGN
Three years of work were poured into building Precision, Mackenzie Investment's go-to SaaS tool for IIROC Advisors. The most effective way to demonstrate the use of the tool was through a Paid video testimonial campaign that ran across Facebook and LinkedIn.
