CLIENT:
Maple provides telehealth services via their app and back end technology across Canada leveraging several lines of business, from B2B (insurance providers), B2C (patients using their app), B2G (government) and B2H (hospital).
Challenge:
Privatized telehealth is an emerging sector that is not necessarily trusted or understood in Ontario, where government funded healthcare is the norm. Frequent awareness campaigns, informative B2C and B2B blogs, and SEO page refreshes were required to maintain brand integrity and drive sales.
PAID SOCIAL - CAMPAIGN IDEATION
A series of ads were required to bring awareness to the arrival of subsidized Maple services to residents of B.C.
ALWAYS ON PAID SOCIAL - QUARTERLY REFRESH
Maple's most popular core services comprised of skincare, general health calls and mental health services. The following problem/solution concepts were sketched out by me and brought to life by my art director
ORGANIC SOCIAL
SEO REFRESH
Do you know the difference between a psychiatrist, psychologist and a psychotherapist? It's a common question, which explains why this article was a top performer without any links from GetMaple.com. But a change to Maple's service offerings required an overhaul to redefine the roles in plain English.
