ORGANIC SOCIAL
CLIENT:
Working on the social front lines of Canada's largest newspaper is not for the faint of heart, but it was an exceptional opportunity to work on snappy and engaging copy. 180 social posts/week that reached up to 1.56 million followers.
Challenge:
1. To succinctly summarize articles with copy designed to boost clicks and engagement on the dominant social media platforms.
2. Strong opinions and heated debates are an inevitable part of social media, especially when it comes to media outlets. Community moderation played a key role in maintaining the peace, and brand loyalty.
